Corporate Event Entertainment: Things to consider when booking an act

Finding the right corporate entertainment for your next event can be overwhelming. There are so many choices, so how do you make the right one? Consider the following things when trying to find the perfect act for your next corporate event.

Choose something unique and fresh

Companies tend to book similar corporate entertainment acts year after year. This does nothing to inspire those in attendance and definitely doesn’t give them anything to look forward to the following year.

Consider your demographic

Know your audience and choose corporate event entertainment accordingly. For example, Justin Bieber isn’t appropriate for middle aged executives. Remember, corporate entertainment isn’t always a one size fits all.

Create a reasonable budget

Don’t create a budget out of thin air. Inquire with corporate entertainers to get a realistic idea of what you need to spend. Entertainment is not an area where you should cut costs if you want to book a fun and inspiring act.

Choose something interactive

The act should be engaging in order to motivate those in attendance. If the act is one where the audience doesn’t feel a connection, then what was the point?

Don’t wait until the last minute

If you want exceptional entertainment you need to book it as soon as possible. If you think the act is amazing, so does somebody else. The best acts’ schedule fill up fast so don’t wait! You do not want to get stuck with subpar corporate entertainment because you put it off.

Don’t ignore setup requirements

Corporate entertainers provide you with their setup requirements for a reason. Make sure you are able to meet those requirements to get the full impact of the show.

Room setup is key

Be sure every seat has a good view of the stage. The last thing you want is to book a stellar act, only to overlook room layout. Try not to have attendees be too far from the stage. For instance, when the guests are separated by something like a large dance floor it creates a sense of detachment which is no fun for the entertainer or those watching.

Don’t force a long show

Many people think they need 60-90 minutes of corporate event entertainment. In reality all you need is a solid 30-45 minutes of strong entertainment. By forcing a longer show, the entertainer is just going to add filler most likely lowering the quality of the show. You want to leave them wanting more, not checking their watches waiting for it to end. There is a time and place for a 90 minute act. Corporate events are usually not one of them.

Great entertainment has the power to make or break a corporate event. Give it the consideration it deserves and choose wisely!